Hi, I’m Emma – lover of simplicity, capsule wardrobes, slow fashion, and that clean, calm feeling of knowing your closet actually works for your life.
If you’re drawn to timeless basics, mix-and-match pieces, elevated minimalism, and outfits that move effortlessly between work and everyday life… then welcome.
Vlaviera was made for you.
Where my minimalism story began
Minimalism wasn’t something I discovered all at once – it happened gradually, after years of owning too many clothes but feeling like I had “nothing to wear.”
I remember standing in front of my closet one morning before work, completely overwhelmed. So many items… and yet nothing made sense together. I felt rushed, stressed, and disconnected from my style.
That moment sparked a quiet realization:
I didn’t need more clothes – I needed fewer, better ones. I spent the next months learning how to build outfits from basics, choosing neutral tones, simplifying my wardrobe, and understanding what I genuinely loved instead of what I thought I should buy.
Little by little, I discovered something life-changing:
A curated wardrobe brings clarity – not just to your closet, but to your mind.
That’s when I knew I wanted to share this journey.
Why I created Vlaviera
I built Vlaviera as a calm, trustworthy place for women who crave:
- a capsule wardrobe that actually works
- timeless basics that never go out of style
- neutral, elevated minimalism
- mix & match outfits that make getting dressed simple
- hybrid-work & work-life balance looks
- casual Friday ideas, home office chic, office-to-errands outfits
- clean, polished, effortless style – without overthinking
Every guide, collection and article I create here is rooted in my real life – real routines, real mornings, real workdays, real weekends.
My goal: to help you feel calm, confident, and put together using less – not more.
My expertise
My “expertise” comes from years of testing, refining, simplifying, and building a wardrobe that supports a busy life without sacrificing style.
I’ve learned:
- how to choose basics that actually mix well
- how to style neutrals without feeling boring
- how to build a capsule wardrobe for each season
- how to dress for hybrid work in a polished, minimal way
- how to find timeless pieces that last for years
- how to create elevated outfits from the simplest items
- how to balance comfort, elegance, and practicality
I’m not here to push trends.
I’m here to help you build a wardrobe that feels like a deep breath – clean, functional, timeless, and unmistakably you.
Outside of minimalism & fashion
When I’m not putting together capsule edits, you’ll find me:
- working from cafés with a laptop and matcha
- reorganizing my home (it’s my love language)
- walking through calm neighborhoods
- picking up flowers for my favorite ceramic vase
- reading about slow living & intentional habits
- finding joy in quiet mornings and simple routines
I love anything that brings clarity, balance, and softness into everyday life.
Where I am & how to reach me
Currently based in Amsterdam, living life between laptops, long walks, soft neutrals, and effortless outfits.
You can reach me anytime at emma@vlaviera.com or contact me through my contact form here.